UK Copywriters Directory - Content strategy

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    With over 30 years of expertise in creating engaging user experiences, I've delivered content and thought-leadership for the Cabinet Office, Metropolitan Police, Cancer Research UK, PwC and other clients.About meI'm a Senior Content Designer & Strategist with 30+ years' expertise spanning digital, print, and broadcast media. I have worked for blue chip clients such as the Cabinet Office, DWP, Metropolitan Police, PwC and Cancer Research UK.What I doUser-centric strategy: Crafting content that resonates, driving conversions and engagement.Seamless journeys: Building intuitive end-to-end user experiences for trust and loyalty.Data-driven impact: Leveraging analytics for targeted content and enhanced visibility.Conversion focus: Designing compelling content for tangible actions and results.Multi-platform proficiency: Tailoring content for diverse channels.Expertise & resultsTurning complex processes into intuitive, user-friendly journeys.Quoted in reputable publications, such as the Wall Street Journal, FT, Reuters and Investors' Chronicle.Led impactful B2B and B2C projects.Skilled in UX, SEO, service design, graphic design and more.What I can do for youEngaging ad copy: Compelling ads and advertorials driving clicks and conversions.Email campaigns: Nurturing leads, driving sales.Content audit: Boosting visibility and user experience.Persuasive website copy: Enhancing engagement and conversion.Captivating product descriptions: Highlighting features and benefits.Conversion-optimised landing pages: Encouraging action.Impactful social media content and strategy: Amplifying brand presence.Informative blog posts: Establishing authority, attracting traffic.Compelling case studies: Demonstrating product/service effectiveness.In-depth whitepapers: Showcasing industry expertise, generating leads.Attention-grabbing press releases: Announcing news, events.Effective video scripts: Conveying messages convincingly.Concise brochure copy: Showcasing offerings persuasively.Persuasive direct mail content: Driving offline engagement.Comprehensive eBooks and guides: Educating and engaging.Targeted PPC ad copy: Relevant and effective ad campaigns.Sales collateral: Supporting sales with impactful materials.Strategic content planning: Aligning content with brand goals.SEO-optimised content: Enhancing search engine visibility.Consistent brand messaging: Resonating with the audience.TOV and style guides: Creating effective brand communication.Training and coaching: Upskilling your in-house team.Let's connectBased in London and Narbonne in France, I'm ready to collaborate on your project. Let's chat!

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    “Working with Jay was an absolute breeze...happy to recommend him to anyone needing a skilled and dependable copywriter”, testimonial from LinkedIn. I operate with two specialisms under two brands. 🔍 The Go-To SEO Copywriter I craft easy-to-read content for humans, not algorithms and typically write for: -Small biz owners -Content marketing managers -Content agencies. Since starting out in SEO back at the beginning of the pandemic, I’ve been following Google’s updates like a hawk. By staying ahead of the trends, I know how to write stuff that ranks. In 2024, the focus is on authentic, human-first content. The internet was flooded with samey AI-generated crap last year. And Google is rebelling. That means you’ll need to show off your unique expertise and experience if you want to appear in search results. And I know all the tricks to do that for you. Since 2020, I’ve written for lots of industries, including: -Legal -Health -Tech -Marketing -Education -Sports -Ecommerce -Professional services My website is undergoing a refresh, so please request my portfolio and prices. Send me an email: jay@thegotocopywriter.co.uk. ✈️ The Go-To Travel Copywriter As a travel consultant turned travel copywriter who’s been to 50 countries, I know how to write authentic travel content. In fact, I worked in travel for 10 years. How’s that for industry experience? All this means I know how to craft copy that generates more enquires and makes more bookings. I retrained and reskilled in copywriting when the pandemic hit, having been made redundant from my travel job. Now, with travel back on the agenda, I’ve taken my new skills to my old industry, the one I love. Check out my website for prices: TheGoToTravelCopywriter.com. Here are verified reviews of my services: Let's do this, shall we? Send me an email: Jay@thegotocopywriter.co.uk

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    I'm a freelance B2B copywriter working mainly in the tech sector. I specialise in the energy industry, a sector I've loved working for over the past six years. Before becoming a copywriter, I ran in-person brand strategy and idea-generation workshops for clients at a London ad agency. Exploring where future trends will lead us is something I find fascinating. While at the agency I researched and wrote a regular trend publication for clients. It's a skill I still put to use writing about energy sector trends for my copywriting clients. My working life started in a New York publishing house, honing my proofing and editing skills. Now I combine that experience with my marketing background to help brands express what makes them unique and help them stand out online. Client Testimonial “Sarah is a detail-oriented writer whose creativity and writing style boosts our ability to transform our technical solution content and expertise working with utilities around the world into meaningful thought leadership stories and technical blog posts. “Frederik ten Sythoff - Greenbird IT

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    Lost for words? Cat’s got your tongue That’s me, hello. I’m a Leicestershire-based creative and commercial copywriter ready to tell your story. I’ll help you find the right words and your unique voice to sell your products, promote your services and make an impact. Whether yours is a well-known brand or a start-up, I specialise in creating tone of voice tailored to you. I inject your personality to every page and project, big or small, whether B2B or B2C. Save valuable time and hire me for: Branding: Tone of voice, slogans, personas, guidelines Strategy: Comms and content planning Digital: Landing pages, websites, emails, blogs, online ads Print: Brochures, newsletters, DM, press ads, posters, articles and point of sale Workshops, training and mentoring: For your whole team or individuals I’ll cover all things copywriting, blogging and tone of voice Drop me a line at writers@catcopycreative.co.uk or call me on 07989 596 985, I’ll be ready to listen and happy to help. Although I'm in the midlands I work with clients all over the world, so don't let distance come between us.

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    I’m Jo, I’ve written some books on marketing and run a business called Lean Content. I host a podcast for freelancers called Niche Upon A Star. I have eight years' experience as a copywriter, and ten years' experience trying to teach kids History and Politics. I live in Bristol. I do stand up comedy in my spare time. Today I work with mostly B2B clients, to grow their social following, increase leads and communicate the value of their business. I plan and write content campaigns based on the stories in your business, so you and your team can shine online. My team also write proposal documents, brochures, case studies, web copy, thought leadership articles and eBooks. I’ve been told that I’m honest and straightforward to work with. I certainly love what I do. I’m always happy to talk about marketing, so give me a shout: 📞 +447872 488682 💌 jo@leancontent.co.uk

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    When you don’t have the writing capacity, confidence or skills you need in your team, I’m here to help. You can work with me in two ways. You can outsource your writing to me, or you can hire me to boost your in-house writing skills. My clients include marketing agencies, SMEs, and national and multinational businesses. Perhaps the biggest testament to my qualities is that I have been working with several of them since I started my business in 2012. I believe they choose to stay with me for four reasons. I’m pragmatic: I’ll always be able to back up anything I’ve recommended or written with best practice knowledge and sound thinking. That said, you’re the customer and you know your business. I’m not diva-ish or precious. I’m proactive: you’re engaging me to write copy but I’ll always go the extra mile to work with you and your team to add value and offer suggestions, ideas and feedback where it’s appropriate. I’m practical: I’ll call when I say I will; I’ll deliver when I say I will. My job is to help you and your business, so you can rely on me to be reliable. I’m professional: if I need to talk to a customer or supplier of yours, you can put me in touch with them without fear. I work hard to make a good impression and reflect well on you and your business. If you'd like to have a conversation about how I could help you, get in touch - I'll look forward to hearing from you.

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    Engage, persuade & convert your audience with expertly written ads, landing pages, UX/micro copy and emails. Since 2018, I've specialised in writing copy for digital marketing campaigns, boosting brand awareness and driving engagement and conversions. My approach centres on developing customer-focused, omnichannel campaigns that hit the mark and create unique emotional connections. I write compelling narratives using data insights and evidence-based behavioural science to engage specific target audiences and context to ensure impactful engagement. Here's how I can collaborate with your marketing and design teams: • Create persuasive content that boosts conversions • Write clear, engaging copy that improves performance • Simplify complex language into something everyone can understand • Take ownership and responsibility for tasks and projects with a proactive attitude • Consistently meet project deadlines • Adhere to the strict regulations in pharmaceuticals • Work in accordance with ABPI and other codes of practice I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines. Interested in my copywriting skills for your organisation? Send me a DM, let's talk. Marketing Copywriter | Email Copywriter | Digital Marketing | Conversion Copywriter | Direct Response Copywriter | Landing Pages| Healthcare Advertising | Healthcare Copywriter | Copy Editor | UX copy | Video Scripts | Social Media Advertising | Tone of Voice | Behavioural Science

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    Language shapes what people think. My roles have included News & Features Writer, Senior Communications Executive, Senior Press & PR Officer, and I was the Head of Marketing Communications, before becoming freelance over five years ago. I have nearly 20 years’ experience, with an English degree, a CIM Diploma in Marketing Communications, and Accredited PR Practitioner status with the CIPR. I have worked across well-known publishing, education, and charity organisations, and businesses having a positive impact. I really care about the world, and all the souls in it. I love animals. I love learning. Curiosity has always saved this cat (although companion-wise it’s dogs for me). Give me your tangles and I'll give you back gold. Subscribe to the newsletter: https://www.roguebee.co.uk/newsletter

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    I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in North London, but I work with clients all over the world – 30+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter to make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script, social media posts, or case study, perhaps with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

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    ** Healthcare Copywriter ** Medical Copywriter ** Tech Copywriter ** Cybersecurity Copywriter ** Hi, I'm Dee - a senior copywriter, creative communications and campaigns consultant based in Kent, UK. I've been running Wicked Creative, my freelance business for over 9 years. I specialise in copywriting, content strategy and creative communications for medical/healthcare/pharma and tech/cyber brands, and work with clients both in the UK and around the world. That said, I don't limit myself to these industries and can apply my skill, knowledge and experience to any business or brand. Every business needs great, shareable content. From the words on your website to the blogs that demonstrate your knowledge and build relationships with your audience, I write what your business needs to get noticed. For my healthcare clients, I focus on turning complex and sensitive subjects and information into easily-digestible, informative and engaging content that can be understood by everyone. Whether you want to tell your business story, share important information or sell your product or service, I'm excited to provide the words you need. *What do I write?* Content comes in a variety of forms, including websites, blogs, LinkedIn posts, brochures, leaflets, press releases, YouTube video scripts, radio scripts, sales emails, value propositions, slide decks, awards submissions, whitepapers, tour descriptions or social media stories. Websites and blogs are my bread and butter, but I can write anything that needs words. I can write these as myself, or I can ghostwrite them on your behalf if you don't have the time or inclination to do them. *Who do I work with?* Although I have a varied copywriting background, I specialise in working with healthcare providers including: - research and diagnostic companies - dermatologists - surgeons, inc laparoscopic, bariatric, spine and orthopaedic - dentists and oral and maxillofacial surgeons - pharmaceutical companies - plastic surgeons - aesthetic clinics - chiropractors - ophthalmologists - patient transport providers - health charities (I have previously worked with The Heart Fund and The Follicular Lymphoma Foundation) - podiatrists - healthcare tech brands - health SaaS platforms I've also worked extensively with veterinarians, pet insurers and animal brands. However, I am happy to write anything that needs words, so whatever your industry, I'll take the best things about your business or organisation and bring them to life on paper or screen. Examples of my work are available on request, just drop me a message. *What do people say about me? "We required a brochure for our Patient Transport service and Dee kindly agreed to copy write for us. Dee is extremely knowledgeable and can take a service she doesn’t know, learn about it and then put pen to paper to deliver an outstanding piece of work. Dee is always on the prowl for information to ensure what she delivers is on point and that you are happy with what she has written, no job is too big or small for Dee, she is there to work with you and amendments, discussions and suggestions are not an issue, getting it right is her priority and she will go above and beyond to achieve the best for you". Sam Easy (Managing Director of EMA Patient Transport) "I commissioned Dee to write all of the website copy for our new website – ensuring it reflected our tone of voice, our brand positioning and was SEO copy. Dee immediately grasped our organisation and our objectives from the brief and delivered on time and to budget with copy that hit the nail! Dee also wrote our fundraising pack for us and again hit the nail in terms of brief and again delivered on time and to budget. The quality of the content produced and the style was spot on – I have no doubt that this will significantly help encourage supporters to fundraise for us and help increase income. Dee was an absolute pleasure to work with – responsive, positive, extremely knowledgeable and most importantly delivered the exact type of copywriting we needed. I would definitely use Dee again for any copywriting we needed. She has the ability to clearly understand a brief, an organisation’s tone of voice and requirements but also has the medical knowledge required and the ability to then translate this into layman’s terms for the audience." Caroline Lane ( Head of Marketing & Communications, The Follicular Lymphoma Foundation) I've worked with many of my ongoing clients providing consulting advice on their content strategy for traditional, digital and social media marketing. I've also worked alongside multiple new business start-ups to help them find the voice of their business, supporting this through well planned and executed content that is in line with their values and goals. Oh and I have professional indemnity insurance through Policybee too. I'd love to hear from you so please get in touch!

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    Looking for profile-raising content? I'm a writer with more than 15 years' experience working with senior executives in technology and logistics companies to raise their profile. My background in PR has given me the ability to understand how individuals' profiles supports broader marcomms strategies and commercial objectives. At the same time I understand that leaders don't always have the time to write, while their marketing teams are juggling multiple priorities. I'm here to help with that - ghostwriting everything from blogs and articles to ebooks and speeches (as well as podcast talking points, video scripts and everything in between) to help you raise your profile in the right way. I've not had a job that wasn't in some way based on my writing ability, stretching all the way back to my time as a junior question writer on a popular TV quiz show.

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Member spotlight

Hannah Rose

“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

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